Owner-operated · Licensed Florida pool builder

North Florida's premier pool contractor.

Custom concrete & fiberglass pools, remodeling, and equipment — built by a licensed, owner-operated team across Green Cove Springs, Fleming Island, Orange Park & Jacksonville.

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★★★★★ 5.0 · 44 Google reviews Licensed & insured · CPC1459857 Owner-operated

Our services

Everything for your backyard, done right

New Custom Pools

Fully custom concrete designs, engineered and built to last.

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Fiberglass Pools

Faster installs and low-maintenance ownership from our Imagine Pools line.

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Remodeling & Repair

Resurfacing, tile, decking and full renovations that restore your pool.

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Pool Equipment & Automation

Heaters, variable-speed pumps, salt systems and smart controls.

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3D rendering of the Atlantic pool design — 12 by 22 foot concrete pool with paver decking

Featured design

The Atlantic — the easiest way into a custom concrete pool

A fully engineered 12 × 22 concrete pool with 200 sq ft of paver decking, travertine coping, a quartz finish, and smart equipment included — designed in 3D and priced up front.

Pool + decking, starting at $54,900Add a 5 × 7 spa for $15,400

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Pool half acid-washed showing a side-by-side before and after

For severely neglected pools

Pool Drain & Clean — a last-resort restoration

Pool gone truly wrong — so far gone you can't see the bottom, sat stagnant for months, or scale bonded so deep no chemical will touch it? Our Drain & Clean is a last-resort restoration by a licensed builder, not a cleaning service. Every acid wash strips a thin layer of plaster, so we inspect first — and if what your pool really needs is a resurface, we'll tell you straight before we drain. Serving Clay and surrounding counties.

See if your pool needs one

Why choose us

Why choose Southern Pools?

We're a licensed, owner-operated pool builder — one dedicated crew, not a rotating cast. One standard, start to finish.

Built by the owners

An owner-led crew builds every pool.

See your pool in 3D

Visualize the design before we break ground.

Licensed & to code

Florida contractor CPC1459857.

Our service area

Clay and the surrounding counties.

Financing available

Considering financing?

Our trusted partners at Lyon Financial can help you bring your dream pool to life with flexible options designed for pool projects.

Get started now

Ready to dive in?

Book a free consultation and let's design the backyard you've been picturing.

Book a free consultation (904) 465-5621

Our Past Client Reviews Say It All

Excellent

Southern Pools of Florida5.0

Based on 44 reviews

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2 months ago

Matt was awesome to work with! He gave us a timeline and he stuck with it. Everything turned out beautiful and everybody loves our pool!

Response from the owner:Thank you for the kind words, Nancy! Enjoy the summer swim season and thank you for trusting us!

3 months ago

Southern Pools did a great job restoring our pool and broken concrete deck. Josh & Matt's teams of local artists worked quickly and efficiently all while being incredibly humble and respectful of our property, cleaning up as they went. We would recommend you give them a try. We're glad we did.

Response from the owner:Thank you for the kind words, Mary!! We're glad you love our work. We take great pride in the quality of our work and communication.

3 months ago

I had a pool that had not been taken care of in years and was expecting to pay a fortune for a resurfacing job. Matt was able to simply drain it, pull all the dirt out and acid wash it to the point that it looked almost new. That saved me A TON of money and I do appreciate it.

Response from the owner:Thank you for your review! We're so glad it turned out so well! It's important to know that not every job is an overhaul and we work with integrity to meet your needs and not break the bank!

3 months ago

We recently had our pool refinished by Southern Pool, and I couldn’t be happier with the results! Matt and Josh were great to work with. They delivered exactly what I envisioned and wanted — it looks absolutely fabulous. Their crews are top notch: professional, respectful, and they kept the worksite clean throughout the entire process. They explained each step along the way, making sure we felt comfortable and informed from start to finish. I highly recommend Southern Pool. You will not be disappointed!

Response from the owner:Thanks for the kind words! We love how this one turned out and we're confident you'll enjoy your pool now and for years to come!!

4 months ago

I couldn’t be happier with the incredible work Matt and his team did for both my pool and my mother’s. From start to finish, their professionalism, attention to detail, and commitment to quality truly stood out. They completely revitalized our pools, making them look brand new again. Their attention to detail is outstanding, and you can tell they really take pride in what they do. Not only was the work done efficiently, but they also kept everything clean and communicated clearly through the entire process. Seeing my mom‘s pool transformed was especially meaningful. I LOVE the sting ray at the bottom of the pool. If you are looking for a reliable, skilled and trustworthy pool company, I highly recommend them. Five stars all the way!

Response from the owner:Thank you so much for the kind words! We can't even put into words how much we appreciate you trusting us with your pool!

4 months ago

After speaking with other companies to have my pool repaired and resurfaced, I picked Matt and Southern Pools of Florida because he concentrated on the function of the pool more so than the aesthetics. With that said, my pool, new skimmers and tile look amazing!! He's very particular about the quality of the product he puts out there and I won't hesitate to use Southern Pools of FL again and I highly recommend them.

Response from the owner:Thank you so much for the review and we see you get it! We use only the best quality materials and workmanship to make sure you can enjoy your investment for many years to come. We’re grateful for your trust and confidence in us!

4 months ago

Very professional and knowledgeable and great to work with. They do absolutely beautiful work! Highly Recommend!

Response from the owner:Thank you Brian! We’re truly blessed you chose us, and it was a pleasure to work with you as well.

6 months ago

I had an issue with my pool, Josh was very nice to helped me.

Response from the owner:It was a pleasure. We’re always here to help!

6 months ago

Josh called me back within an hour of my initial call! Absolute professional and honest after telling him my plan for my yard and pool! When I am ready to lock in I will be hiring these folks!

Response from the owner:Thank you so much, Mrs. Shannon! Looking forward to working with you in the future.

8 months ago

Matt and Josh were great to work with! Pool turned out beautiful!

Response from the owner:Thank you Jodi!! We’re stoked you put your trust in Southern Pools of Florida! Enjoy the new pool and let us know if you need anything!

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All inquiries will be answered promptly and you should receive a response within one business day. We are a family owned and operated company delivering a premium product.