New Pool Construction

Custom concrete pools,
built to last.

Designed with you in 3D and built to exceed industry standards — high-grade steel, premium materials, and a licensed, owner-operated Florida builder (CPC1459857). Serving Clay and surrounding counties.

★★★★★ 5.0 · 44 Google reviewsLicensed & insured · CPC1459857Owner-operated

Craftsmanship

Custom freeform pool with a raised spa and spillover overlooking a lake

A custom pool and raised spa built by Southern Pools of Florida

Built right, from the ground up

A steel-reinforced concrete shell will always be the choice for a true custom pool. We measure your space, design it with you in 3D, secure the permits, and build to exceed industry standards — so your pool is a masterpiece that lasts for decades.

Built to exceed standards

High-grade steel and concrete placed beyond code.

Designed in 3D

See your pool before we ever break ground.

Fully permitted

Every build is properly permitted and inspected.

How we build

Shotcrete, gunite & poured concrete

Shotcrete, gunite and poured concrete all build the same thing — a steel-reinforced concrete shell engineered to last for decades. Each method has its own benefits, so rather than lock into one, we use whichever is best for your design and your site.

Shotcrete

  • Wet-mixed concrete, sprayed into place at high pressure
  • Builds a dense, strong, one-piece shell
  • Fast, consistent application
  • Freedom of shape — curves, ledges, beach entries

Gunite

  • Dry cement-and-sand mix, hydrated as it’s sprayed
  • Forms a dense, exceptionally strong shell
  • Fine control during application
  • Well suited to detailed, highly custom designs

Poured concrete

  • Conventional concrete placed in engineered forms
  • Proven strength and durability
  • The right call for certain structural or site conditions
  • Used when the design or engineering demands it
Raised spa spilling into a custom pool, with a glass tile band across the face

Raised spa spilling into the pool, with a glass tile band across the face

Why build with Southern Pools

Built by the owners

One owner-led crew from permits to first swim.

Designed in 3D

Walk through your pool in 3D before we build.

Built to last

Engineered steel and a concrete shell that exceeds standards.

Premium materials

The latest automation and top-quality finishes throughout.

Make it yours

Custom pool with a raised spa inside a screened lanai

A custom pool and spa set inside a screened lanai

Custom pool additions

Custom Spas

A spillover spa built seamlessly into your pool — the best way to unwind after a long day.

Tile & Mosaics

From classic 6×6 tile to luxury glass mosaics, finished to match your style.

Equipment & Automation

Monitor and adjust your pool from anywhere with smart, integrated controls.

LED Lighting

Custom lighting that highlights your pool’s features and sets the mood after dark.

Water Features

Fountains and waterfalls that add elegance and a soothing sound to your backyard.

Custom pool and raised spa viewed across the water toward the lake

Every custom build is designed around the yard it goes in

Ready to design your custom pool?

Tell us about your backyard and the pool you have in mind. We’ll design it in 3D and give you a clear, honest estimate — no pressure.

Contact Form

All inquiries will be answered promptly and you should receive a response within one business day. We are a family owned and operated company delivering a premium product.

Contact Us At

(904) 465-5621
Monday
9 AM - 5 PM
Tuesday
9 AM - 5 PM
Wednesday
9 AM - 5 PM
Thursday
9 AM - 5 PM
Friday
9 AM - 5 PM
North Florida's premier owner-operated pool builder — custom concrete pools, fiberglass, remodeling & equipment.
Ready to build or upgrade your pool?
Get a free consultation
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