New Pool Construction

Custom gunite & concrete pools,
built to last.

Designed with you in 3D and built by owners Matt & Josh to exceed industry standards — high-grade steel, premium materials, and a licensed Florida builder (CPC1459857). Serving Clay, St. Johns, Duval & Nassau counties.

★★★★★ 5.0 · 44 Google reviewsLicensed & insured · CPC1459857Owner-operated

Craftsmanship

Built right, from the ground up

Concrete and gunite will always be the choice for a true custom pool. We measure your space, design it with you in 3D, secure the permits, and pour to exceed industry standards — so your pool is a masterpiece that lasts for decades.

Built to exceed standards

High-grade steel and concrete poured beyond code.

Designed in 3D

See your pool before we ever break ground.

Fully permitted

Every build is properly permitted and inspected.

Concrete vs. gunite

Why we build with gunite

Gunite is a dry mix of cement and sand sprayed at high pressure and hydrated as it’s applied. The result is a denser, stronger shell than poured concrete — and the freedom to build almost any shape.

Traditional concrete

  • Cement, sand, aggregate & water, pre-mixed off-site
  • Poured into pre-made forms that define the shape
  • Strong and durable
  • Shapes are limited by the forms
Our choice

Gunite

  • Dry cement-and-sand mix sprayed at high pressure
  • Forms a denser, exceptionally strong shell
  • Freedom of shape — curves, ledges, beach entries, vanishing edges
  • Ideal for true custom designs

Why build with Southern Pools

Built by the owners

Matt & Josh are on every project, start to finish.

Designed in 3D

Walk through your pool in 3D before we build.

Built to last

Engineered steel and gunite shell that exceeds standards.

Premium materials

The latest automation and top-quality finishes throughout.

Make it yours

Custom pool additions

Custom Spas

A spillover spa built seamlessly into your pool — the best way to unwind after a long day.

Tile & Mosaics

From classic 6×6 tile to luxury glass mosaics, finished to match your style.

Equipment & Automation

Monitor and adjust your pool from anywhere with smart, integrated controls.

LED Lighting

Custom lighting that highlights your pool’s features and sets the mood after dark.

Water Features

Fountains and waterfalls that add elegance and a soothing sound to your backyard.

Ready to design your custom pool?

Tell us about your backyard and the pool you have in mind. We’ll design it in 3D and give you a clear, honest estimate — no pressure.

Contact Form

GIve us a call. When you call, you’ll never get an answering service, or a sales associate. We’re always here to help.

Contact Us At

(904) 465-5621
Monday
9 AM - 5 PM
Tuesday
9 AM - 5 PM
Wednesday
9 AM - 5 PM
Thursday
9 AM - 5 PM
Friday
9 AM - 5 PM
North Florida's premier owner-operated pool builder — custom gunite, fiberglass, remodeling & equipment, built personally by Matt & Josh.
Ready to build or upgrade your pool?
Get a free consultation
© 2026 Southern Pools of Florida, LLC. All rights reserved.
Privacy Policy Terms of Use Website by Innvisia Digital Marketing